Obsession with quality started way long back in 2010, when the founder of “SANTOSH AGRO PRODUCTS” initiated his first project. A man with a vision and zeal to deliver better products, services and greater Customer Satisfaction. “PEOPLE, NOT PROFITS MAKE THE COMPANY”. So always look for people’s satisfaction at all levels and profits will automatically follow. That’s what he has taught us all these years.
We choose to be a Happy Company. “Happiness comes from giving 100% to whatever you do in Life”
Our Company comprises of dedicated team Developers, Technicians, Customer Care executives, & experience sales team who are trained in their respective fields to provide quality & greater Customer Satisfaction which in return brings us feeling of happiness.
Being in the industry for the past 5 years gives us the advantage of knowing the Indian market and customer from the core. With a network of branch offices in more than 3 states and growing, a complete range of juices, soft drinks, confectionery, biscuits, soap of all kinds to cater the ever growing needs of Indian market and a transparent business module with a spirit to establish a pan India network, we have grown from leaps and bounds past 5 years and looking forward to give an unmatched quality and service to our invaluable customer base.
SAP commenced its commercial operations of manufacturing & selling of Packed juices under brand “Nice fruit “. Over a period, we have established strong manufacturing capabilities and have invested substantially in developing consumer preference for our products. Our trademarks / brands
“A Quality you can trust“ have emerged as one of the most powerful brands in the FMCG sector. We are committed to invest in brands, manufacturing capabilities, deliverables and distribution strength.
All the Nice Fruit products are produced as per international standards maintaining highest level of quality at every stages of its production process.
The company has adopted ISO 9001-2000 as a guiding principle of its management system. The company is HACCP certified which ensures only the best quality products are reaches to the consumers table across the Globe.
The brand is well established and have penetrated into the fruit juice market aggressively by commanding considerable market share. We have also forayed into the aerated Soft drink and Confectionery segment with the launch of “Nice.” Brand.
We are also aggressively marketing our products in institutional category. Presently our products viz. fruit juices are supplied to Airlines, Hotels, and organized retail outlets.
Our strategy of strengthening especially the umbrella brand “Nice Fruit” has resulted in creating immense brand recall value. We are continuing with our effort of strengthening the brand with a scientific approach, which will result in growth of customer base, price premium, consumer loyalty which is expected to result in increased earning and ultimately enhancing enterprise value of our company.
We have tie up another range of products with Satya Beverages & Distillers Pvt. Ltd., they are having strong manufacturing capacities with wide range of products specially TIN (CAN) with the Brand “FRUTINA & PACIFIC” . They produce goods in a hygienic manufacturing plant with excellent quality and we are co partners for marketing/sales the same.
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